Variable Data

Welcome to the New World

The future of printing is customizing to the individual tastes/requirements -

New capabilities with variable data printing enables each printed document to be as individual as the person who reads it. Imagine personalising your advertisement to the requirements of each individual!! What a marketing advantage!!

Much research has gone into the value of customized printing. A recent study in Germany compared personalised printing with conventional brochures realising amazing results. More than 5,000 customers were targeted with half receiving fully personalised brochures and the other half receiving conventional brochures. The personalized printing approach was more effective in every measure.

More than 15 percent of the prospects who received a personalized brochure signed a contract within seven weeks - a success rate nearly three times higher than the more than five percent who received the standard brochure and signed contracts.

This translates to long-term customer relationships which generates more revenue over time therefore demonstrating the value of personalised printing.